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1.
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INTEGRATED MARKETING COMMUNICATIONS by
  • SCHULTZ, DON, E
Material type: Text Text
Publication details: Chicago IL: NTC, 1996
Availability: Items available for loan: Goa Institute of Management Library (1)Call number: 658.802 SCH/Int.

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2.
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STRATEGIC ADVERTISING CAMPAIGNS by
  • SCHULTZ, DON, E
Edition: 3rd Ed.
Material type: Text Text
Publication details: Chicago IL: NTC, 1990
Availability: Items available for loan: Goa Institute of Management Library (1)Call number: 659.1 SCH/Str.

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3.
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HANDBOOK OF STRATEGIC BRAND COMMUNICATION CAMPAIGNS by
  • SCHULTZ, DON, E
Material type: Text Text
Publication details: Illinois: NTC, 2005
Availability: Items available for loan: Goa Institute of Management Library (1)Call number: 658.827 SCH-BAR.

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