PROMOTION AND INTEGRATED MARKETING COMMUNICATIONS (Record no. 6807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00282nam a2200097Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230508s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812403728 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SEMENIK, RICHARD, J. |
| 245 #0 - TITLE STATEMENT | |
| Title | PROMOTION AND INTEGRATED MARKETING COMMUNICATIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Singapore: Thomson Asia, 2002 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa Institute of Management Library | Goa Institute of Management Library | 05/08/2023 | 659.1 SEM/Pro | 0006795 | 05/08/2023 | 05/08/2023 | Books |